From the image on the front page, I interpreted that this specific programme would include comedy and drama. This impression is given because of the image we have placed on the front cover and the background colours. We have a clear picture of who the main protagonist, Will Smith. It is clear that he is the main protagonist in the show because of his individual image placed at the very front of the cover. However, the image of the family behind may give the impression that they are a higher status, because of their image being placed at the top of the front cover, above Will Smith's image.
Also the families clothing is more formal and 'posh' such as suits and dresses, where as Will Smith is in more chilled out clothes, such as tracksuits and chains - showing his lower status. This shows binary opposites between Will and the family which further creates enigma because we want to know why there is a difference, why they are involved and what is the story. The background colours on this particular cover are bright, wild and crazy which fits the characters in the show, if you are aware of them. If you are not aware of them, this same interpretation could be made and the show might appeal to them still because they will assume there is a sense of humour involved.
The family in the background are all looking in Will's direction. Their individual facial expression comes across as either happy/laughing at Will - further leading to us having a sense of comedy again (the smiles, or laughing, pointing and laughing, etc). Or disapointed/angry with him, (angry faces or folded arms, etc) again, leading to enigma because we want to know why ones are mad and why others are laughing.
On the back cover, we are given another image of the main protagonist. In this picture of Will, we see him as a prime example of the representation of masculinity. He is spralled out, almost like he is dominating the room on a sofa, with his legs crossed in a manly manner, looking like he hasn't got a care in the world and he is happy. The other two images are of him with other members of the cast, either up to mischief and again disapointing/angering the other cast or making them laugh.
Also, the bold, capital lettered font gives the impression that it's manly BUT the use of different bright colours also suggests again that it is comedy.
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