Wednesday, 9 January 2013

Programme's DVD Cover Analysis 1

Being Human



The Front Cover

From this image, I interpreted that this specific programme could possibly be a drama/mystery. This impression is given because of the camera shots and lighting. In the camera shot, we are given the power because we are above them which makes them the inferior ones within the text. But, the camera shot given to us, only shows the shoulders and upwards so, we are only able to judge these characters by their facial expressions and colour of clothing. The lighting creates shadows on each of the characters faces which creates the idea that there is a sense of mystery and 'another side' to the characters, further creating enigma for the audience. Also, each character is using the direct mode of address and looking at us, possibly to involve and intrigue us even more.

The clothing of the characters on the front page again create the sense of mystery. This is because, both male characters are wearing dark clothing that covers a majority of their skin which gives the impression that they are 'bad', where as the female character is wearing a light colour vest top. Someone who hasn't heard of this programme, who doesn't know the plot would interpret that the 2 males are the bad characters and the female is the innocent character.

In this picture, there are representations of masculinity. This is because of the two males wearing dark clothing, having a normal look about them and not being worried. Also, the picture of the male at the top of the DVD cover gives the impression that he might be the one who is superior to the other characters - which is a typical representation of males being the dominant character and the other male has his arm shown to show masculinity. The female character on the other hand, could be interpreted in two ways. One being that she is a representation of the male gaze by her seductive facial expression and her mysterious side, or infact that she is a representation of masculinity due to the fact that she is comfortable in the prescence of two males, there is no other females and there is no representation of 'the body' shown in her on this picture which shows masculine strength. Another example that shows masculinity on the front page, would be the font of the title. It's one block colour which isn't colourful at all, it is just a simple bold font with a plain colour.

However, on the back page the female characters body position and language has completely changed, her skin is more on show and her body is more vueable. Her chest becomes the focus area, which then makes her a representation of the male gaze. The male characters in this picture are still dominant to the female character, but their representation of masculinity has changed. Rather than being serious, they are more laid back in this picture. They are shown drinking alcohol, having a laugh BUT they are still placed higher than the female which shows they are the more superior characters. By looking at both of the images and identifying the differences, I am given the impression that there is two sides to the story and to the characters. 

The 'SYFY' logo given to us is important because it represents a certain channel and a vast majority of the channels viewers are likely to watch the programme. So the logo is used to attract an audience. 

The blurb on the back cover is used to give a brief summary of the plot and intrigue an audience. 

The other items on the back cover are special features, technical pictured, legal requirements, age restrictions and etc so that the viewer is aware that it is a legal copy, the age requirement to watch it and so on. 

The spine of the DVD cover is again to attract the audience and be more recognisable when it is up on the shelf. This particular spine of the DVD cover includes the title, which is in the same font. A smaller picture of one of the main characters, possibly because he is more known or the particular series is based on him. The channel logo amen the age requirement is also included. 

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